Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, ho...
As a beginning design student, you need to learn to think like a designer, to visualize ideas and concepts, as well as objects. In the second edition of Diagramming the Big Idea, Jeffrey Balmer and Michael T. Swisher illustrate how you can create and use diagrams to clarify your understanding of both particular projects and organizing principles and ideas. With accessible, step-by-step exercises that interweave full color diagrams, drawings and virtual models, the authors clearly show you how to compose meaningful and useful diagrams. As you follow the development of the four project groups drawn from the authors’ teaching, you will become familiar with architectural composition concepts such as proportion, site, form, hierarchy and spatial construction. In addition, description and demonstration essays extend concepts to show you more examples of the methods used in the projects. Whether preparing for a desk critique, or any time when a fundamental insight can help to resolve a design problem, this new and expanded edition is your essential studio resource.
This book equips readers with a sound understanding of research, theory and the practical aspects of job design. It critiques the theory and research which provide the foundations of our current understanding of job design, pointing to a need for methodological improvements and a broader conceptual focus. The authors examine recent innovations in manufacturing technologies, techniques and philosophies and how these affect work design, research and practice. They also look at wider trends in manufacturing and elsewhere, such as teleworking, downsizing, the development of a contingent workforce and the changing composition of the workforce. The volume describes how the redesign of work has implications for wider organizationa
In the early 1990s the design professions were the first to intuit and interpret the new logic of digital design and fabrication. Digital mass-customization (the use of digital tools to mass-produce variations at no extra cost) has already changed the way we produce and consume almost everything. In this book, Mario Carpo suggests that the same technical logic, now applied to all kinds of immaterial objects and to commerce at large, is heralding a new society without scale, where bigger markets will not make anything cheaper. he early tools for digital design and production spawned a style of smooth and curving lines and surfaces that gave visible form to the first digital age, and marked architectural design for the last twenty years. But today's digitally intelligent architecture no longer looks that way. Carpo explains that this is because the design professions are now coming to terms with a new generation of digital tools they have adopted -- no longer tools for making but tools for thinking. Today's computation is so powerful and cheap that many data-compression technologies that humanity has carefully developed, nurtured, and honed over time may soon be abandoned.0.
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
The Visual Dictionary of Graphic Design by Gavin Ambrose and Paul Harris is a straight talking guide to the numerous terms used within the realms of art and design. Over 250 terms are explained and contextualised. It is suitable for those studying and those simply interested in art and design.
El cómic es uno de los medios más ricos y, sin embargo, menos explorados de la contemporaneidad. El presente libro da voz a algunos de los especialistas e investigadores internacionales más destacados en el estudio de esta manifestación artística, constituyendo uno de los mayores esfuerzos por abordar el estudio de la historieta desde la interdisciplinariedad. El enriquecimiento que supone el contraste de diferentes metodologías permite abordar la capacidad del cómic para reflejar nuestro presente, su fuerza como instrumento pedagógico o los vínculos, siempre existentes pero cada vez mayores, entre el cómic y las artes plásticas, la literatura, el diseño o, por supuesto, el cine
Design today is a global instrument. Bernhard Bürdek traces the progress of design from its beginnings in the late 19th century, through the most significant movements of the 20th century up to those recent developments in biological engineering which will shape the 21st century. Design is now a discipline in its own right and its expertise can be incorporated within interdisciplinary processes. The most important fundamental principles of design theory and methodology are presented, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.
This comprehensive, well-illustrated volume ranges from the earliest pictographs and hieroglyphics to the work of 20th-century designers. Subjects include early writing forms; Roman lettering; runes and medieval hands; the Carolingian minuscule and derivative types; humanistic writing and derivative fonts; and much more. 89 complete alphabets and more than 165 additional specimens.